<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
  xmlns:dc="http://purl.org/dc/elements/1.1/"
  xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>AWH Magazine — Direction</title>
    <link>https://awhmagazine.com/direction/</link>
    <description>Creative direction taken apart: the brief, the casting, the set, the photographer, and how those choices settle into a brand&apos;s picture of itself.</description>
    <language>en-US</language>
    <lastBuildDate>Thu, 03 Sep 2026 04:09:50 GMT</lastBuildDate>
    <atom:link href="https://awhmagazine.com/direction/feed.xml" rel="self" type="application/rss+xml" />
    <category>Direction</category>
    <item>
      <title>The Diary Made Fabric: Inside Iris van Herpen&apos;s Sculpting the Senses at the Brooklyn Museum</title>
      <link>https://awhmagazine.com/direction/the-diary-made-fabric-inside-iris-van-herpen-s-sculpting-the-senses-at-the-brooklyn-museum/</link>
      <guid isPermaLink="true">https://awhmagazine.com/direction/the-diary-made-fabric-inside-iris-van-herpen-s-sculpting-the-senses-at-the-brooklyn-museum/</guid>
      <description><![CDATA[A mid-career retrospective now on view in New York gathers two decades of 3D-printed, mycelium-patterned, and bioluminescent couture, arguing that van Herpen's real subject was never a single material but a method.]]></description>
      <pubDate>Tue, 18 Aug 2026 08:40:12 GMT</pubDate>
      <dc:creator>Ida Dahl</dc:creator>
      <category>Direction</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/folder-import/b0/b09c23121609e67c179dc27483bdcb451cd7e6b6303b90ea38e0f6df64004576.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>The Set Designer Does the Talking: Scenography as Fashion&apos;s Loudest Voice</title>
      <link>https://awhmagazine.com/direction/the-set-designer-does-the-talking/</link>
      <guid isPermaLink="true">https://awhmagazine.com/direction/the-set-designer-does-the-talking/</guid>
      <description><![CDATA[Es Devlin's Louis Vuitton stages, Chanel's supermarket, Fendi's Trevi Fountain: how runway scenography speaks for the collection.]]></description>
      <pubDate>Tue, 04 Aug 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sylvie Marchand</dc:creator>
      <category>Direction</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/359c1a07640e08da89ab0be05516a91817db080f2a3c26e598631aec254fa231/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>The Front Row Is a Cast: The Choreography of a Show</title>
      <link>https://awhmagazine.com/direction/the-front-row-is-a-cast-the-choreography-of-a-show/</link>
      <guid isPermaLink="true">https://awhmagazine.com/direction/the-front-row-is-a-cast-the-choreography-of-a-show/</guid>
      <description><![CDATA[Seating charts as brand argument: Anna Wintour's seat, Michel Gaubert's scores, Raf Simons's flower walls — the production behind a show.]]></description>
      <pubDate>Tue, 30 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sylvie Marchand</dc:creator>
      <category>Direction</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/8be3f7704f9185ec27ce70481bbf2fc7faf84af0a22573de6b5d5bc7163b2fee/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>Why Everyone Hired the Documentarian: Campaign Photography in the 2020s</title>
      <link>https://awhmagazine.com/direction/campaign-photography-in-the-2020s-why-everyone-hired-the-documentarian/</link>
      <guid isPermaLink="true">https://awhmagazine.com/direction/campaign-photography-in-the-2020s-why-everyone-hired-the-documentarian/</guid>
      <description><![CDATA[Why 2020s fashion campaigns hired the documentarian: Ghertner at Miu Miu, Luraschi at Jacquemus, Sorrenti at Loewe, and the business of looking candid.]]></description>
      <pubDate>Tue, 16 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Ida Dahl</dc:creator>
      <category>Direction</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/82e31d4965fed8e6298cf61945a3710fff74de10d7821122ab45e0353498f599/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>The Lookbook: A Short History of Selling Without a Runway</title>
      <link>https://awhmagazine.com/direction/the-lookbook-a-short-history-of-selling-without-a-runway/</link>
      <guid isPermaLink="true">https://awhmagazine.com/direction/the-lookbook-a-short-history-of-selling-without-a-runway/</guid>
      <description><![CDATA[From the 1872 mail-order catalogue to the digital lookbook: how fashion sold collections to the trade without a runway.]]></description>
      <pubDate>Wed, 20 May 2026 12:00:00 GMT</pubDate>
      <dc:creator>Ida Dahl</dc:creator>
      <category>Direction</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/419c75e9b651f02fa26b10bf8fba2dbe9d0eefa5911bcc263cfd8059a7ccf11f/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>Grace Coddington&apos;s Pages: The Styled Narrative at Vogue</title>
      <link>https://awhmagazine.com/direction/grace-coddingtons-pages-the-styled-narrative-at-vogue/</link>
      <guid isPermaLink="true">https://awhmagazine.com/direction/grace-coddingtons-pages-the-styled-narrative-at-vogue/</guid>
      <description><![CDATA[Grace Coddington's narrative editorials at Vogue: storyboards, the 2003 Alice in Wonderland shoot, and The September Issue's portrait of authorship.]]></description>
      <pubDate>Thu, 23 Apr 2026 12:00:00 GMT</pubDate>
      <dc:creator>Ida Dahl</dc:creator>
      <category>Direction</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/0613ccea4f0933d2b2402ec38517121111f4775780551f9a22191a68311e74a0/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>What a Rebrand Actually Changes: Fashion Logos and Typography</title>
      <link>https://awhmagazine.com/direction/what-a-rebrand-actually-changes-fashion-logos-and-typography/</link>
      <guid isPermaLink="true">https://awhmagazine.com/direction/what-a-rebrand-actually-changes-fashion-logos-and-typography/</guid>
      <description><![CDATA[CELINE 2018, Saville's Saint Laurent and Burberry: what a fashion logo change actually signals, and what it can never change.]]></description>
      <pubDate>Thu, 26 Mar 2026 12:00:00 GMT</pubDate>
      <dc:creator>Ida Dahl</dc:creator>
      <category>Direction</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/fadad7f093eac596d61ae71c4c8796dedecec73367c1ad0b8f9d711f5379c69e/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>The Casting Director&apos;s New Authority: Who Assembles Fashion&apos;s Faces</title>
      <link>https://awhmagazine.com/direction/the-casting-directors-new-authority/</link>
      <guid isPermaLink="true">https://awhmagazine.com/direction/the-casting-directors-new-authority/</guid>
      <description><![CDATA[Ashley Brokaw, Piergiorgio Del Moro and the rise of fashion casting directors from uncredited logistics to named creative authorship.]]></description>
      <pubDate>Fri, 27 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sylvie Marchand</dc:creator>
      <category>Direction</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/3015a8b5ad12dd54fb14e7042ef548b9d9c7928a3afa195779ce0e23e661e625/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>Richard Avedon, the Motion Still: The Whitney Retrospective of 1994</title>
      <link>https://awhmagazine.com/direction/richard-avedon-the-motion-still-the-whitney-retrospective-1994/</link>
      <guid isPermaLink="true">https://awhmagazine.com/direction/richard-avedon-the-motion-still-the-whitney-retrospective-1994/</guid>
      <description><![CDATA["Evidence 1944–1994": how the Whitney's 1994 Avedon retrospective turned fashion photography's motion stills into museum evidence.]]></description>
      <pubDate>Wed, 04 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sylvie Marchand</dc:creator>
      <category>Direction</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/0fe9e1c7ac1d7fad8bca22db280505d424495249bb50b5887aea6ae75672860b/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>Calvin Klein Obsession: The Campaign That Made a Brand a Worldview</title>
      <link>https://awhmagazine.com/direction/calvin-klein-obsessions-the-campaign-that-made-a-brand-a-worldview/</link>
      <guid isPermaLink="true">https://awhmagazine.com/direction/calvin-klein-obsessions-the-campaign-that-made-a-brand-a-worldview/</guid>
      <description><![CDATA[The 1985 Obsession campaign: Bruce Weber, Mario Sorrenti, Kate Moss — how a fragrance's images became a brand worldview.]]></description>
      <pubDate>Sat, 31 Jan 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sylvie Marchand</dc:creator>
      <category>Direction</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/dbe2e91747ace67a7ec01910c7f67470cef205a6ccf549b247aae5f84546b799/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>The 1992 Grunge Collection: The Ads That Tried to Save It</title>
      <link>https://awhmagazine.com/direction/the-1992-grunge-collection-and-the-ads-that-tried-to-save-it/</link>
      <guid isPermaLink="true">https://awhmagazine.com/direction/the-1992-grunge-collection-and-the-ads-that-tried-to-save-it/</guid>
      <description><![CDATA[Marc Jacobs's Perry Ellis grunge show of November 1992: the dismissal, the Meisel editorial, and how images outlived the orders.]]></description>
      <pubDate>Tue, 13 Jan 2026 12:00:00 GMT</pubDate>
      <dc:creator>Ida Dahl</dc:creator>
      <category>Direction</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/6b2dd634336e186127c7618e14f848ef5d37371b6702cd96374f1df65b8af4ad/1200w.webp" type="image/jpeg" length="0" />
    </item>
  </channel>
</rss>