Active Recovery Brand OOFOS Unveils Innovative New Ad Campaign: “Feel the OO”

The Boston-based Footwear Company Brings to Life the Feeling of True Active Recovery Across
Broadcast, Digital and Social

BRAINTREE, Mass., May 30, 2024 /PRNewswire/ — OOFOS, the Boston-based global leader in Active Recovery footwear, this week unveiled a new brand campaign focused on the core mission of the brand – to make people feel better. Through this campaign, brand loyalists and new wearers alike will “Feel the OO”.

OOFOS thrive through movement, appealing to a discerning audience. OOFOS has always prioritized tangible recovery results and functionality, offering lasting relief with every step. These true recovery benefits that come from the brand’s completely unique proprietary technology, called OOfoam™ have been proven and backed by research and experienced by consumers. They are now highlighted at every brand touchpoint with the new “Feel the OO” campaign.

The new campaign features gym-goers and street-style enthusiasts experiencing the other-worldly nature of sliding into a pair of OOFOS. Created in partnership with creative agency of record, CALLEN, the transcendent ad spots display a visual representation of both the physical and emotional feeling of reprieve associated with the active recovery benefits of OOfoam™, embracing weightlessness as a metaphor for the cutting-edge technology that merges scientific breakthroughs with everyday wear and function. This weightless feeling you get from OOfoam™ differentiates OOFOS from other brands in the market as the ultimate footwear to make you feel better, faster.

“This exciting new brand campaign provides an opportunity to highlight the versatility and inspiring difference that OOFOS not only offers, but pioneers within the Active Recovery space,” said Darren Brown, Head of Marketing at OOFOS. “‘Feel the OO’ is a perfect representation of what you experience the first time – and any time – you put a pair of OOFOS on – it’s unlike any footwear you’ve worn before.”

In the real, gravity-bound world, OOFOS delivers on their innovative goal of impact and load reduction with their proprietary OOfoam™ technology, a scientifically proven impact-absorbing foam designed to go beyond comfort and accelerate recovery post-performance to help you feel better faster. The technology, in conjunction with a patented footbed design, helps absorb impact, reduce stress on the body and enhance mobility between training. OOfoam™ also decreases load rates by up to 88% compared to traditional footwear, resulting in reduced compressive forces on the knee and joints. OOFOS has been at the forefront of the category since 2011, offering the widest range of innovative solutions. The full line of OOFOS footwear has received the APMA (American Podiatric Medical Association) Seal of Acceptance, and the range of style options have helped countless professional athletes and the general public feel better faster. 

The campaign will appear across numerous channels including broadcast, social and digital platforms, with several spots appearing throughout the NBA Conference Championships and the Tony Awards. The first spot ran on Thursday, 5/23 on ESPN during Game 2 of the Celtics vs. Pacers Eastern Conference Finals. Campaign visuals will also appear across OOFOS digital channels along with an accompanying social roll out.

For more information, visit


Darren Brown – Head of Marketing
Natalie Seedorff – Brand Marketing Manager

Agency – CALLEN
Chief Creative Officer – Craig Allen
President – David Hughes
Head of Production – Amy Kommatas
Creative Director – Brandon Mugar
Copywriter – Reuben Hower
Group Account Director – Courtney LeBlanc
Strategist – Ben Dietz
Executive Producer – Erin Jackson

Production Company – Smuggler
Director – Adam Berg
Production Company Producer – Ben Croker
Service Production Company – Emote Films

Editorial Company – Trim
Editorial Company Producer – Arniesha Williams
Editor – Paul Hardcastle
Music Supervisor – Rory Doggett

Post Production Company – Parliament
Post Production Producers – Diana Young, Mario Kotevski
CG Lead – Jason Bergman
Color – TRAFIK
Colorist – Mark Gethin
Audio – Lime Studios
Sound Mixer – Rohan Young

OOFOS is the global leader in recovery footwear, founded by a team of industry veterans looking to help runners and fitness enthusiasts recover better from their workouts. Made with revolutionary OOfoam™ technology, OOFOS are designed to absorb 37% more impact than traditional footwear. They reduce stress on joints to keep anyone, of any activity level, feeling their best. From professional athletes to casual walkers, OOFOS footwear will make your hard-working feet and body feel better – all you have to do is feel the OO. For more information, go to

Media contact: Jen Keddy, [email protected]


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