About AWH Magazine

AWH Magazine is an independent digital magazine covering Art, Beauty, Designers, Direction and Fashion. Designers borrow from painters, painters borrow back, and the interesting work usually happens somewhere in that traffic. It is part of VUGA Network, a group of independent digital publications published in the United States.

About AWH Magazine

Profiles are the house form, and they are reported rather than transcribed: studio time, sketches, fabric orders, the failed sample as well as the finished one, and quotes from collaborators who are not on the payroll. Anyone finishing an AWH profile should know how a thing was made and why it looks the way it does.

Inside the Sections

Designers is the profile archive, from first collections to houses under new direction, built from studio visits and the people who work alongside a designer. Art follows exhibitions, commissions and the artists whose vocabulary keeps turning up in collections, separating genuine collaboration from a licensing deal with a signature attached. Beauty treats makeup and hair as authored work rather than product placement, crediting the artists and explaining how a face was constructed for a show, a campaign or a portrait. Direction examines how brands assemble their images — briefs, casting, sets, photographers, typography and the editing that follows — reading campaigns closely and crediting the teams responsible. Fashion News reports appointments, departures, show announcements, collaborations and label closures in brief, dated items followed by a sentence on consequence, and Business News handles funding, wholesale and the retail figures that determine who continues.

Publicist-supplied questionnaires, hagiography and pieces assembled entirely from a lookbook do not appear.