About AWH Magazine

Designers borrow from painters, painters borrow back, and the interesting work usually happens somewhere in that traffic. AWH Magazine covers fashion as a practice adjacent to art, through profiles, interviews and studio visits, for readers who keep an eye on a gallery calendar and a show schedule at the same time. The subject is the maker: what a designer looks at, who they work with, and what a collection argues beyond the season it belongs to.

Profiles are the house form, and they are reported rather than transcribed. That means studio time, sketches, fabric orders, the failed sample as well as the finished one, and quotes from collaborators who are not on the payroll. Publicist-supplied questionnaires, hagiography and pieces assembled entirely from a lookbook do not appear. Anyone finishing an AWH profile should know how a thing was made and why it looks the way it does.

Fashion carries collections and the working life of labels. Art follows exhibitions, commissions and the artists whose work keeps reappearing in clothing. Beauty extends the same attention to makeup and hair as authored craft, treating a face as part of the image. Designers is the profile archive, from first collections to houses under new direction. Direction covers campaigns, casting and sets: the decisions that fix a brand's picture of itself. Fashion News reports appointments, shows and collaborations as they happen, and Business News handles funding, wholesale and the retail figures that determine who continues.

VUGA Media Group publishes AWH Magazine as one masthead within the VUGA Enterprises Network.