
London Fashion Week SS27 Beauty: Three Trends From the Shows
Unmade hair, bare skin and a deliberate streak of imperfection defined the season's backstage.
Beauty at AWH Magazine treats makeup and hair as authored work rather than product placement. Pieces credit the artists, name the references, and explain how a face was constructed for a show, a campaign or a portrait. Suited to readers interested in image-making, not only in what to purchase.

Unmade hair, bare skin and a deliberate streak of imperfection defined the season's backstage.

Four artificial nail systems, ranked by what actually matters: how long they last, what they cost, and what they take from the nail underneath.

Contouring is less a trend than a drafting exercise — shadow placed where light would fall, and adjusted face by face.

In 1966, London's most photographed teenager attributed her signature eye to a childhood toy, not a makeup artist — a small, documented detail that explains why the look outlived the decade that made it famous.

Plucked to a line in the 1920s, bleached to invisibility on today's runways — the eyebrow as fashion's most reliable pendulum.

Behind every house fragrance stands a tiered keyboard of vials and a trained nose — the craft that turns a one-page brief into a bottle.