Direction examines how brands assemble their images: briefs, casting, sets, photographers, typography and the editing that follows. Pieces read campaigns closely and credit the teams responsible. Useful for designers, stylists and anyone whose working week is spent making pictures for a label.
The title sounds grand and the job description rarely exists. Here is what the role really involves, across fashion, publishing and advertising.
Before the first sketch comes the board. How fashion's creative directors build mood boards, and how to read the visual language they set for a season.
How scattered interests become a coherent practice — and why coherence, not talent, is what gets a young artist noticed.
Casting and hiring decisions are made in under a minute. Here is what to show, what to cut, and how to sequence the work so the right image lands first.
Before the silhouette, before the show, there is the cloth. Fabric selection is the quiet decision that tells you who a house is.
A mid-career retrospective now on view in New York gathers two decades of 3D-printed, mycelium-patterned, and bioluminescent couture, arguing that van Herpen's real subject was never a single material but a method.