
Beauty
Serge Lutens at Shiseido: Building a House Image From a Face
From 1980, one French image-maker taught a Japanese cosmetics house to speak in his own visual language — and beauty direction became authorship.
Beauty at AWH Magazine treats makeup and hair as authored work rather than product placement. Pieces credit the artists, name the references, and explain how a face was constructed for a show, a campaign or a portrait. Suited to readers interested in image-making, not only in what to purchase.

From 1980, one French image-maker taught a Japanese cosmetics house to speak in his own visual language — and beauty direction became authorship.

In 1963 a single short cut, built on five precisely placed angles, argued that hair could be engineered like architecture instead of dressed like upholstery.